Looking as an expert is very important to any small business, but is important if you are marketing yourself as a personal brand especially. This is something Susan V. Phillips of Spotlight Decor knows well. That’s when she made a decision to learn how to generate an email publication for her business. Want to learn how to make a newsletter to showcase your knowledge?
The one thing you need to remember when writing an email newsletter that will establish your thought management is that … you are your brand. And that personal branding should start from the minute your customers find your publication in their inbox. Personalize your subject line: Injecting yourself into your subject line is the best way to show your readers you are sharing your knowledge with them. Use a contact address your customers will recognize: The partnership one has with the sender is the main reason why people choose to open up emails that end up in their inbox. Make sure to use a contact address and a sender name your customers shall acknowledge.
Create a top quality newsletter header: The normal reader only provides an email a couple of seconds before they make the decision to either read or garbage it. Branding your newsletter with a specialist header is the best way to catch their eyes and keep them from shifting with their next email. I understand what you’re thinking: the type of expert would make it easy for their reader to opt out of … Read the rest